SEO is at the core of digital marketing strategies. Search Engine Optimization is the process of improving your website to get organic traffic through higher visibility in search engine results. The higher profile increases your ranking in relevant search results and thus appearing to potential customers first. It involves the use of different techniques to gain recognition from search engines.
How SEO works
Search engines like google and Bing are designed to give users relevant search results. They use bots to crawl websites and collect information about them. The data is then indexed from where algorithms analyze the pages based on ranking factors and determine the order the pages appear in search results. They take into account content optimization, crawlability and overall user experience.
Why SEO is essential for your business
Tracking and metrics
- SEO measures the success of marketing strategies in numbers, and you can access site analytics at any time to evaluate the performance of your SEO investment.
- Brand awareness among high-value shoppers
- As your company continues appearing in multiple customer search results, they become familiar with it. Your brand gains credibility as customers get the impression that search engines trust your website.
- Generates more leads, sales and market share
- The more people visit your site and recognize your brand through relevant searches, the more likely they are to purchase.
- Generates high-quality organic traffic
- customers are more likely to stick to first-page search results .if your website appears here, chances of getting traffic, generating leads and conversions increase.
- Encourages site optimization
- Top-notch user experience requires crucial optimizations like sitemap, speed, and better crawlability. An improvement in these sectors serves as a long-term success factor.
The Endless Spiral 